Customer Stories
Buda Juice
September 1st, 2022
Background
Buda Juice is a renowned brand that specializes in producing high-quality, cold-pressed organic juices. Known for its commitment to health and wellness, Buda Juice aims to deliver natural, nutrient-rich beverages that promote a balanced and rejuvenating lifestyle. Each juice is meticulously crafted from fresh, locally sourced fruits and vegetables, ensuring maximum flavor and nutritional value.
Campaign
Buda Juice used On Touch Go in order to reach passengers close to POS. CPG brands are constantly dealing with competition. Leveraging the 30 seconds of dwell-time with passengers Buda Juice benefited from being top-of-mind as passengers were dropped off at retail destinations. 2 out of 5 consumers buy on impulse while in the car (Arbitron In-Car Study).
Goal
- Mobile Engagement - Get passengers to scan the QR code and visit their website
Approach
- Image based ad
- QR code
- Contextual messaging with humor
- Geofence campaign to display in neighborhoods close to POS where Buda Juice has a retail presence
Results
- Buda Juice saw a lift in URL visits
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