Customer Stories
FC Dallas
January 21st, 2023
Background
FC Dallas is a professional soccer club based in Frisco, Texas, and a prominent member of Major League Soccer (MLS). Established in 1996 as the Dallas Burn, the team underwent a rebranding in 2005 and adopted its current name, FC Dallas. As one of the ten charter clubs in MLS, FC Dallas has played a pivotal role in the growth and popularity of soccer in the United States. The team's home matches take place at Toyota Stadium, a state-of-the-art soccer-specific venue located in Frisco, which has become a gathering place for passionate fans and a hub for soccer events in North Texas.
Campaign
FC Dallas used On Touch Go in order to reach sports enthusiasts nearby. Their video ad showcased highlights from previous matches and was geofenced to play to audiences nearby Toyota Stadium in Frisco, TX.
Goal
- Mobile Engagement - Get passengers to visit the URL and redeem the offer with a campaign specific promo code
Approach
- Video based ad
- Campaign specific landing page
- Offer a 20% discount as an incentive
- Geofence and target ads near Toyota Stadium
- Contextual messaging with humor
Results
- FC Dallas saw a lift in URL visits and ticket purchases
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