Customer Stories
The Statler Hotel Dallas
October 10th, 2022
Background
The Statler Hotel Dallas is an iconic and historic hotel located in the heart of downtown Dallas, Texas. Originally opened in 1956, the Statler Hotel quickly became a symbol of luxury and sophistication, attracting celebrities, dignitaries, and travelers from all over the world. After undergoing an extensive and meticulous renovation, the Statler Hotel was reimagined and reopened in 2017, seamlessly blending its mid-century modern charm with contemporary elegance and modern amenities.
Campaign
Goal
- Brand Awareness
Approach
- Video based ad
- QR code directing passengers to their homepage to book a hotel room
- Geofence and target ads in restaurant / bar areas at peak hours
Results
- 38,000+ impressesions
- 3,700+ screen interactions
- 1% of viewers that interacted with the screen visited the hotel in the same trip
- The Statler Hotel saw an increase in foot traffic, URL visits, and 370% ROAS
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