Customer Stories
Vidorra
July 8th, 2021
Background
Vidorra is a charming and sophisticated culinary destination that celebrates the rich flavors and traditions of Mexican cuisine. With multiple locations in Texas VIDORRA invites food enthusiasts to embark on an extraordinary gastronomic journey filled with authentic Mexican delights. The menu is a true reflection of the diversity and artistry of Mexican cooking. From traditional favorites to contemporary interpretations, each dish is meticulously crafted using fresh, locally-sourced ingredients and time-honored recipes. The skilled chefs take pride in presenting a medley of flavors that tantalize the taste buds and evoke a sense of culinary nostalgia.
Campaign
Vidorra used On Touch Go in order to reach restaurant-goers nearby. Deep Ellum is a district in Dallas with a highly competitive hospitality scene that hosts dozens of restaurants and food options. By incentivizing passengers with a free appetizer Vidorra benefited by being top-of-mind as passengers were being dropped off near POS in Deep Ellum.
Goal
- Store Visits - Get passengers to scan a QR code with a dedicated campaign URL and redeem the offer at store-front
Approach
- Image based ad
- Dedicated URL for conversion tracking
- Offered a free appetizer with purchase as an incentive
- Geofence and target ads in their district
Results
- Vidorra saw a lift in URL visits and foot traffic
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